How many people do you need to change the whole society? Different studies have been done over the years to find a solid answer to that question. The most recent research suggests that around a quarter of society has to be united in a cause that can become the new norm. That’s also the goal of 士 THE GOOD ONE movement — uniting good people and good causes.


Read more about research on this topic here:
https://www.weforum.org/agenda/2018/06/want-to-change-society-s-views-here-s-how-many-people-you-ll-need-on-your-side/
https://www.bbc.com/future/article/20190513-it-only-takes-35-of-people-to-change-the-world